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Manage Marketing
Digital Marketing
A clear path to business growth and your success
What is Digital Marketing?
Digital Marketing Drives Business Growth and Success
Digital marketing is the process of leveraging digital channels, such as social media, email, websites, paid ads, search engines and mobile apps, to promote products and services. A solid online presence and an effective digital marketing strategy are vital components of strategic marketing for businesses, regardless of size.
Digital marketing solves many problems, especially for small businesses, allowing them to compete against big brands, reaching into and disrupting target markets more effectively. It offers cost-effective alternatives to traditional marketing methods, provides measurable results, and enables a more personalised experience for clients to engage with businesses.
So, what exactly is digital marketing? Digital marketing is a range of strategies and tactics that utilise digital channels such as search engines, social media platforms, email, and websites to connect with potential customers and promote products or services. It includes search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and more.
Frequently Asked Questions
Digital marketing addresses the challenges faced by small businesses, such as limited budgets, limited reach, lack of results, difficulty in targeting the right audience, limited brand awareness, and little customer engagement. Here's how digital marketing answers the following questions.
Is digital marketing expensive?
Many businesses have tight budgets, making investing in expensive traditional marketing methods challenging. Digital marketing offers cost-effective alternatives, allowing companies like yours to allocate budgets more efficiently. With options like social media advertising, email marketing, and content creation, businesses of any size can reach their desired audience without breaking the bank.
How will I know if digital marketing works for me?
Digital marketing provides robust analytics tools that allow businesses of any size to track and measure the performance of campaigns in real time. You can monitor website traffic, engagement, conversions, and other key metrics to gain insights into the effectiveness of your marketing efforts. This data-driven approach enables you to make informed decisions and optimise your strategies for better results.
Does digital marketing put a barrier between me and my clients?
Digital marketing offers multiple channels for businesses to engage and interact with their customers. Businesses of any size can build customer loyalty and engagement through social media platforms, email marketing, live chat support, and other personalised experiences. This direct communication allows you to address customer queries, provide support, and build strong relationships with your current and potential customers.
"Wayne [Director] helped provide strategic input and an external point of view to guide our marketing department. He set up checkpoints and quality control measures to guide our marketing team and external partners. This, in turn, improved our overall marketing efforts and SEO performance."
"Succinct and insightful guidance to simple steps ensure I had clarity and could easily carry out his suggested plan of attack."
"Wayne [Director] was able to be presented with my business problems and rapidly choose the best decision that led to the most growth and were simple in application."
Services
Strategic Marketing
Strategic Marketing can be defined as the process of developing and implementing a comprehensive plan to achieve a company's marketing goals and objectives. It involves analysing the internal and external environment, identifying target markets, positioning the brand or product, and developing strategies and tactics to reach and engage the target audience effectively. Strategic marketing aims to align marketing activities with overall business objectives and maximise the impact of marketing efforts in order to drive growth and profitability.
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Business and marketing goals
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Market clarity
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Brand/product positioning
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Strategic plans
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Marketing budgets & investment
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Brand alignment
Our Philosophy
Core Values
Manage Marketing's Core Values centre around a commitment to the Agile Marketing Manifesto. Guiding daily operations and decision-making processes, Manage Marketing's Core Values help us respond to change, foster effective collaboration, and embrace data-driven decision-making. By continually upholding these principles, we aim to create a dynamic approach to marketing that consistently delivers results for our clients.
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We measure our success by your success
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Practical and effective solutions
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Data-driven decision making
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Simple and straightforward communication
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Long-term, sustainable growth
