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Manage Marketing
How Any Business
Can Do More With Less
Digital Transformation
Why work harder when you can work smarter?
Businesses do more with less by leveraging technology to streamline operations, improve customer experiences, and maximise returns on investment. Through a process called "Digital Transformation," we at Manage Marketing shift businesses from working harder to working smarter. Businesses move from managing multiple spreadsheets, balancing different apps for different purposes and wasting a lot of valuable dollars into a single, efficient, integrated and overarching system. What do we call this process of businesses going digital, and how do we utilise this technology to improve the quality of service and product we offer to our customers?
Is there a term for the process of businesses going digital?
Yes, it's called digital transformation. This is an overarching term that defines the strategic, operational, and cultural changes that businesses undergo as they leverage digital technologies to improve their performance and reach. Digital transformation is not just about adopting new technologies; it's about fundamentally reshaping how businesses operate and deliver value to customers.
What is digital transformation?
If you've never heard of digital transformation before, think of it as a complete rethinking of how a business operates, with digital technology at the core. It involves leveraging digital tools and strategies to improve processes, engage customers more effectively, and open up new business opportunities.
The most common and unified form of digital transformation is called a CRM (Customer Relationship Manager). CRMs can touch every aspect of a business, from internal operations and employee engagement to customer relations and service delivery.
How are businesses adapting to new technology and changes?
One way businesses are managing this transition is through the use of Customer Relationship Management (CRM) systems like HubSpot. CRM platforms like HubSpot help businesses manage their interactions with customers and prospects, providing a unified view of each customer's history with the company. This can help businesses understand their customers' needs better, personalise their interactions, and ultimately drive sales and growth.
What are the most common digital trends in business?
One of the most significant digital trends in business today is the focus on Customer Experience (CX) and personalisation. Businesses are leveraging data and analytics to gain a deeper understanding of their customers' needs, preferences, and behaviours. This enables them to deliver personalised experiences that resonate with their customers and build stronger relationships.
For example, businesses might use data analytics to segment their customers into different groups based on their behaviours and preferences. They can then tailor their marketing messages, product recommendations, and service offerings to each group, delivering a more personalised and relevant experience.
"Wayne [Director] helped provide strategic input and an external point of view to guide our marketing department. He set up checkpoints and quality control measures to guide our marketing team and external partners. This, in turn, improved our overall marketing efforts and SEO performance."
"Succinct and insightful guidance to simple steps ensure I had clarity and could easily carry out his suggested plan of attack."
"Wayne [Director] was able to be presented with my business problems and rapidly choose the best decision that led to the most growth and were simple in application."
Our Philosophy
Core Values
Manage Marketing's Core Values centre around a commitment to the Agile Marketing Manifesto. Guiding daily operations and decision-making processes, Manage Marketing's Core Values help us respond to change, foster effective collaboration, and embrace data-driven decision-making. By continually upholding these principles, we aim to create a dynamic approach to marketing that consistently delivers results for our clients.
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We measure our success by your success
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Practical and effective solutions
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Data-driven decision making
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Simple and straightforward communication
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Long-term, sustainable growth
