Marketing & Branding Glossary

Introduction to the Glossary

Call me strange, but I’ve always dreamed of having a glossary of keywords around a subject that can be used to clear terminology. With the advent of ChatGPT, the ability to build the framework for such a task became that much easier.

Using ChatGPT and my working knowledge of Marketing, Branding, and eCommerce, I now have a working version of that original idea while spending a whole heap of time compiling it.

Enjoy!

A/B testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better. Derived from the process of comparing two versions (A and B) of a webpage or app against each other.

Advertising

The practice of promoting products, services, or brands through various media such as television, radio, newspapers, magazines, and the Internet.

Affiliate marketing

A type of performance-based marketing is when a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Derived from the process of rewarding affiliates for bringing in visitors or customers through their marketing efforts.

Analytics

The process of collecting, analysing, and interpreting data to gain insights into the performance and effectiveness of a digital marketing campaign. Derived from the process of collecting, analysing, and interpreting data to gain insights.

Average Position

The average position of an ad on SERPs

Bounce rate

The percentage of visitors to a website who navigate away from the site after viewing only one page. Derived from the percentage of visitors who leave a website after only viewing one page.

Brand Activation

The practice of bringing a brand to life through experiences, events, and campaigns that connect consumers with the brand in a meaningful way. Derived from the process of bringing a brand to life through experiences, events, and campaigns that connect consumers with the brand in a meaningful way.

Brand activation event

An event designed to bring a brand to life and create a memorable experience for the target audience. Derived from the event designed to bring a brand to life and create a memorable experience for the target audience.

Brand activation plan

A plan that outlines the strategy, tactics, and budget for a brand activation campaign. Derived from the plan that outlines the strategy, tactics, and budget for a brand activation campaign.

Brand Advocacy

The practice of encouraging and empowering customers, employees, and other stakeholders to promote a brand. Derived from the practice of encouraging and empowering customers, employees, and other stakeholders to promote a brand.

Brand Ambassador

An individual who acts as the face of a brand and promotes the brand through their personal and professional networks. Derived from the individual who acts as the face of a brand and promotes the brand through their personal and professional networks.

Brand archetypes

A set of character archetypes that can be used to create a consistent and relatable brand personality. Derived from the set of character archetypes that can be used to create a consistent and relatable brand personality.

Brand architecture

The structure and organisation of a brand, including the relationship between different product lines and sub-brands. Derived from the structure and organisation of a brand.

Brand architecture review

The process of evaluating and reorganising the structure of a brand's portfolio of products, services, and sub-brands. Derived from the process of evaluating and reorganising the structure of a brand's portfolio of products, services, and sub-brands.

Brand audit

The process of evaluating a brand's current performance, including its strengths, weaknesses, opportunities, and threats. Derived from the process of evaluating a brand's current performance.

Brand authenticity

The degree to which a brand's actions, messaging, and values align with its stated mission and purpose. Derived from the degree to which a brand's actions, messaging, and values align with its stated mission and purpose.

Brand awareness

The level of familiarity and recognition of a brand among consumers. Derived from the level of familiarity and recognition of a brand among consumers.

Brand awareness campaign

A campaign designed to increase the visibility and familiarity of a brand among its target audience. Derived from the campaign designed to increase the visibility and familiarity of a brand among its target audience.

Brand awareness survey

A survey designed to measure the level of familiarity and recognition of a brand among consumers. Derived from the survey designed to measure the level of familiarity and recognition of a brand among consumers.

Brand cannibalisation

The phenomenon where the introduction of a new product or service harms the sales of existing products or services within the same brand. Derived from the phenomenon where the introduction of a new product or service harms the sales of existing products or services within the same brand.

Brand community

A group of people who are passionate about a brand and interact with it through social media, online forums, or in-person events. Derived from the group of people who are passionate about a brand and interact with it through social media, online forums, or in-person events.

Brand consistency

The degree to which a brand's messaging, visual elements, and actions are consistent across all touchpoints and platforms. Derived from the degree to which a brand's messaging, visual elements, and actions are consistent across all touchpoints and platforms.

Brand differentiation

The process of creating a unique and distinct image for a brand sets it apart from its competitors. It is Derived from creating a unique and distinct image for a brand that sets it apart from its competitors.

Brand differentiation strategy

The process of creating a unique and distinct image for a brand sets it apart from its competitors. It is Derived from creating a unique and distinct image for a brand that sets it apart from its competitors.

Brand engagement analytics

A set of metrics used to measure and analyse the level of engagement and interaction customers have with a brand across various touchpoints. Derived from the set of metrics used to measure and analyse the level of engagement and interaction customers have with a brand.

Brand engagement metrics

A set of measurements that are used to evaluate the level of interaction and involvement of customers with a brand. Derived from the set of measurements used to evaluate the level of interaction and involvement of customers with a brand.

Brand engagement strategy

A plan that outlines the tactics and actions a business will take to engage and interact with its target audience, including social media, events, and customer service. Derived from the plan that outlines the tactics and actions a business will take to engage and interact with its target audience.

Brand equity

The value of a brand is based on its perceived quality and reputation and its ability to generate customer loyalty. Derived from the value of a brand based on the perceived quality and reputation of the brand and its ability to generate customer loyalty.

Brand equity modelling

The process of measuring and valuing a brand's equity in financial terms. Derived from the process of measuring and valuing a brand's equity in financial terms.

Brand equity research

A research study that measures the value and strength of a brand in the minds of consumers. Derived from the research study that measures the value and strength of a brand in the minds of consumers.

Brand Essence

The core values and attributes that define a brand and that are used to guide all branding decisions. Derived from the core values and attributes that define a brand and that are used to guide all branding decisions.

Brand event marketing

The practice of promoting a brand through events, such as product launches, trade shows, and roadshows. Derived from the practice of promoting a brand through events, such as product launches, trade shows, and roadshows.

Brand extension

The practice of using an established brand name for a new product or service. Derived from the process of using an established brand name for a new product or service.

Brand governance

The set of guidelines and protocols govern the use and representation of a brand, including its visual identity, messaging, and tone of voice. Derived from the set of guidelines and protocols that govern the use and representation of a brand.

Brand identity

The visual and verbal elements that make up a brand include its name, logo, colour scheme, and messaging—derived from the visual and verbal elements that make up a brand.

Brand identity design

The process of designing visual elements such as logos, typography, and colour schemes to create a cohesive and recognisable brand identity. Derived from the process of designing visual elements to create a cohesive and recognisable brand identity.

Brand identity guidelines

A set of rules and guidelines that govern the use of a brand's visual elements, such as logos, typography, and colour palette. Derived from the set of rules and guidelines that govern the use of a brand's visual elements.

Brand image

The overall perception and impression of a brand in the minds of consumers, including the brand's personality, values, and attributes. Derived from the overall perception and impression of a brand in the minds of consumers.

Brand licensing

The practice of allowing another company or individual to use a brand's name, logo, or other intellectual property for a fee. Derived from the process of allowing another company or individual to use a brand's name, logo, or other intellectual property for a fee.

Brand loyalty

The tendency of a consumer to continue to purchase a particular brand over time. Derived from the tendency of a consumer to continue to purchase a particular brand over time.

Brand loyalty program

A program that rewards customers for repeat purchases or other brand interactions. Derived from the program that rewards customers for repeat purchases or other brand interactions.

Brand management

The process of overseeing and promoting a brand to ensure consistency and effectiveness in all aspects of the customer experience. Derived from the process of overseeing and promoting a brand to ensure consistency and effectiveness in all aspects of the customer experience.

Brand messaging platform

A software or service that helps businesses create, manage, and distribute brand messaging across multiple channels. Derived from the software or service that helps businesses create, manage, and distribute brand messaging across multiple channels.

Brand persona

A fictional representation of a brand's target customer, used to guide branding and marketing efforts. Derived from the fictional representation of a brand's target customer.

Brand persona development

The process of creating a detailed representation of a brand's target customer, including their demographics, motivations, and behaviour patterns. Derived from the process of creating a detailed representation of a brand's target customer.

Brand personality

The set of human characteristics that are associated with a brand, such as friendliness, trustworthiness, or sophistication. Derived from the set of human characteristics that are associated with a brand.

Brand personality assessment

A test or survey that measures the human characteristics associated with a brand, such as friendliness, trustworthiness, or sophistication. Derived from the test or survey that measures the human characteristics associated with a brand.

Brand personality questionnaire

A survey that measures the human characteristics that are associated with a brand, such as friendliness, trustworthiness, or sophistication. Derived from the survey that measures the human characteristics that are associated with a brand.

Brand portfolio management

The process of managing a brand's portfolio of products, services, and sub-brands to ensure that they align with the overall brand strategy. Derived from the process of managing a brand's portfolio of products, services, and sub-brands to ensure that they align with the overall brand strategy.

Brand positioning

The process of creating a unique and differentiated image for a brand in the minds of consumers. Derived from the process of creating a unique and differentiated image for a brand in the minds of consumers.

Brand positioning map

A visual representation of how a brand is positioned in relation to its competitors, typically showing the brand's unique selling point and target audience. Derived from the visual representation of how a brand is positioned in relation to its competitors.

Brand positioning statement

A statement that defines a brand's target audience, key benefits, and unique selling point. Derived from a statement that defines a brand's target audience, key benefits, and unique selling point.

Brand promise

The value proposition that a brand makes to its customers, outlining the benefits they can expect from the brand's products or services. Derived from the value proposition that a brand makes to its customers, outlining the benefits they can expect from the brand's products or services.

Brand refresh

The process of updating or revising a brand to modernise it or make it more relevant to its target audience. Derived from the process of updating or revising a brand to modernise it or make it more relevant to its target audience.

Brand reputation

The overall perception of a brand held by consumers, including their opinions and perceptions of the brand's products, services, and reputation. Derived from the overall perception of a brand held by consumers.

Brand reputation management

The practice of monitoring and influencing the perception of a brand by the public. Derived from the practice of monitoring and influencing the perception of a brand by the public.

Brand reputation management tool

A software or platform that helps businesses monitor and manage their online reputation. Derived from the software or platform that helps businesses monitor and manage their online reputation.

Brand sentiment

The emotional response, attitude, or perception that consumers have towards a particular brand. It can be positive, negative, or neutral and impact brand reputation, customer loyalty, and purchasing behaviour. Measuring brand sentiment is important for businesses as it provides insights into how consumers perceive their brand and helps inform future marketing and branding efforts.

Brand sponsorship

The practice of associating a brand with an event, organisation, or individual to increase brand exposure and credibility. Derived from the practice of associating a brand with an event, organisation, or individual to increase brand exposure and credibility.

Brand standards

The guidelines and rules that govern the use of a brand's visual elements, such as logos, typography, and colour palette. Derived from the guidelines and rules that govern the use of a brand's visual elements.

Brand storytelling

The practice of creating and sharing a narrative that connects the audience to the brand, its values, and its products. Derived from creating and sharing a narrative that connects the audience to the brand, its values, and its products.

Brand storytelling agency

A company that specialises in creating and sharing brand stories through various mediums such as video, social media, and content marketing. Derived from a company that specialises in creating and sharing brand stories through various mediums.

Brand storytelling animation

An animation that tells a story about a brand, its values, and its products or services, is designed to connect with the target audience and create an emotional connection with them. Derived from the animation that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling blog

A blog that tells a story about a brand, its values, and its products or services, is designed to connect with the target audience and create an emotional connection with them. Derived from the blog that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling case study

A case study that tells a story about a brand, its values, and its products or services, is designed to connect with the target audience and create an emotional connection with them. Derived from the case study that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling consultant

A professional who advises businesses on how to create and share effective brand stories. Derived from a professional who advises businesses on how to create and share effective brand stories.

Brand storytelling ebook

An ebook that tells a story about a brand, its values, and its products or services, is designed to connect with the target audience and create an emotional connection with them. Derived from the ebook that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling framework

A set of guidelines and best practices for creating and sharing brand stories that resonate with the target audience. Derived from the guidelines and best practices for creating and sharing brand stories that resonate with the target audience.

Brand storytelling infographics

An infographic that tells a story about a brand, its values, and its products or services, is designed to connect with the target audience and create an emotional connection with them. Derived from the infographic that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling platform

A software or service that helps businesses create, share and measure the effectiveness of brand stories. Derived from the software or service that helps businesses create, share and measure the effectiveness of brand stories.

Brand storytelling podcast

A podcast that tells a story about a brand, its values, and its products or services, designed to connect with the target audience and create an emotional connection with them. Derived from the podcast that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling strategy

A plan that outlines the goals, tactics, and metrics for creating and sharing brand stories. Derived from the plan that outlines the goals, tactics, and metrics for creating and sharing brand stories.

Brand storytelling tool

A software or service that helps businesses create, share and measure the effectiveness of brand stories. Derived from the software or service that helps businesses create, share and measure the effectiveness of brand stories.

Brand storytelling training

A training program that teaches marketers and brand managers how to create and share compelling brand stories. Derived from the training program that teaches marketers and brand managers how to create and share compelling brand stories.

Brand storytelling video

A video that tells a story about a brand, its values, and its products or services, designed to connect with the target audience and create an emotional connection with them. Derived from the video that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling webinar

A webinar that tells a story about a brand, its values, and its products or services, designed to connect with the target audience and create an emotional connection with them. Derived from the webinar that tells a story about a brand, its values, and its products or services, designed to connect with the target audience.

Brand storytelling workshop

A workshop designed to teach brand managers and marketers how to create and share compelling brand stories. Derived from the workshop designed to teach brand managers and marketers how to create and share compelling brand stories.

Brand strategy

The long-term plan for the development and management of a brand, including goals, target audience, and messaging. Derived from the long-term plan for the development and management of a brand.

Brand voice

The unique tone, style, and language used by a brand across all of its communications. Derived from the unique tone, style, and language used by a brand across all of its communications.

Branding

The process of creating a unique identity and image for a product, service, or company through the use of a name, logo, and other visual elements. Derived from the process of creating a unique identity and image for a product, service, or company.

Click-through Conversion Rate

The ratio of conversions to clicks on an ad, which helps to determine the effectiveness of an ad campaign in driving conversions.

Click-Through Rate (CTR)

The ratio of clicks on an ad to the number of impressions it receives

Clicks

The number of times an ad is clicked

Co-branding

The practice of partnering with another brand to create a new product or service, with both brands appearing on the final product or service. Derived from the process of partnering with another brand to create a new product or service.

Competitive Advantage

A feature or characteristic of a product or service that gives it an edge over its competitors, allowing it to stand out in the marketplace.

Content marketing

The creation and distribution of relevant and valuable content to attract and engage a target audience with the goal of driving profitable customer action. Derived from the process of creating and distributing relevant and valuable content to attract and engage a target audience with the goal of driving profitable customer action.

Conversion Rate

The ratio of conversions (such as website visits, phone calls, or sales) to the number of clicks on an ad

Conversions

The number of times a desired action (such as a purchase or form submission) is completed as a result of an ad campaign. In Google Analytics it is defined as "a user action that you count because you consider it important, such as a purchase, game level completion, or website or app scroll activity."

Cost

The amount of money spent on an ad campaign

Cost-Per-Click (CPC)

The average cost of each click on an ad

CPA (Cost per action)

A model of internet marketing in which advertisers pay a fee each time a specific action is completed on their website, such as a purchase or sign-up. Derived from the payment model in which advertisers pay a fee for specific actions completed on their website.

CPC (Cost per click)

A pricing model in online advertising in which the advertiser pays each time a user clicks on one of their ads. Derived from the payment model in which advertisers pay a fee for each click on their ads.

CPM (Cost per thousand impressions)

A pricing model in online advertising in which the advertiser pays a fixed amount for every thousand times their ad is viewed. Derived from the payment model in which advertisers pay a fixed fee for every thousand times their ad is viewed.

CRO (Conversion Rate Optimisation)

The process of optimising a website to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. Derived from the process of optimising website to increase the conversion rate.

CTR (Click-through rate)

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Derived from the ratio of clicks on a specific link to the number of views on a page, email, or advertisement.

Display Advertising

A form of online advertising that uses banner ads, text ads, and other types of graphical ads to promote a product, service, or brand on websites. Derived from the practice of using graphical ads to promote products, services, or brands on websites.

Email marketing

The practice of sending commercial messages, usually to a group of people, using email. Derived from the process of sending commercial messages through email.

Engagement

The level of interaction and involvement a user has with a product, service, or website. Derived from the level of interaction and involvement a user has with a product, service, or website.

Event

Indicates that a human or system interacted with your website or app. The browser sends user events like link clicks, page views, and scrolling to Google Analytics 4. Google Analytics 4 also receives events caused by a system, for example, when your app crashes or an ad impression is served.

Gross Merchandise Value (GMV)

A metric used to measure the total value of all goods sold on a platform, such as an e-commerce website or a mobile app. It is calculated by multiplying the number of items sold by the average price of those items. GMV is often used as a key performance indicator (KPI) for e-commerce platforms, as it provides insight into the overall growth and performance of the business. GMV is an important metric for e-commerce platforms, as it provides a snapshot of the overall health of the business. It is used to evaluate the performance of different product lines, to identify growth trends, and to monitor the effectiveness of marketing and promotional campaigns. Additionally, it is often used as a key metric in fundraising, as it is seen as a measure of the potential revenue and growth of the platform. It's important to note that while GMV is a valuable metric for e-commerce platforms, it is not a measure of profitability. It only takes into account the total value of the goods sold, and not the costs associated with those sales, such as marketing, logistics, and overhead expenses. A company could have high GMV but still not be profitable, so it's important to look at other metrics such as net revenue and profit margin.

Impression Share

The percentage of times an ad is shown out of all the possible impressions.

Impressions

The number of times an ad is displayed on SERPs or other websites###

Influencer marketing

A form of marketing in which businesses partner with individuals who have a significant following on social media to promote their products or services. Derived from the process of partnering with individuals who have a significant following on social media to promote products or services.

Influencer outreach

The process of reaching out to individuals with a significant following on social media to promote a product, service or brand. Derived from the process of reaching out to individuals with a significant following on social media to promote a product, service or brand.

Key Benefits

The most important advantages that a product or service offers to its target audience.

KPI (Key Performance Indicator)

A metric used to measure the performance and success of a specific aspect of a business or marketing campaign. Derived from the metric used to measure the success of a specific aspect of a business.

Landing Page

A standalone web page, created specifically for a marketing or advertising campaign, that a user "lands" on after clicking a link. Derived from the page a user "lands" on after clicking a link.

LTV (lifetime value)

The total value a customer is expected to bring to a business over the course of their lifetime. Derived from the total value a customer is expected to bring to a business over the course of their lifetime. LTV and CLV (Customer Lifetime Value) are used interchangeably.

Metrics

A set of measurements used to evaluate the performance and success of a digital marketing campaign. Derived from the measurements used to evaluate the performance and success of a campaign.

Mobile marketing

The practice of promoting products, services, or brands through mobile devices such as smartphones and tablets. Derived from the process of promoting products, services, or brands through mobile devices.

Native Advertising

A form of online advertising that matches the form and function of the platform on which it appears. Derived from the process of making the ad looks like it belongs to the platform it is on.

Net promoter score (NPS)

A metric used to measure customer loyalty and satisfaction, based on the likelihood of customers to recommend a product or service to others. Derived from the metric used to measure customer loyalty and satisfaction, based on the likelihood of customers to recommend a product or service to others.

Positioning

The way a brand is perceived by its target audience in relation to its competitors. It is the process of creating a unique and distinct image for a brand that sets it apart from its competitors and helps it to stand out in the minds of consumers. Brand positioning is often achieved through a combination of marketing efforts, such as advertising, public relations, and content marketing. The goal of brand positioning is to create a clear and compelling message that differentiates the brand and resonates with its target audience. This message is communicated through a brand positioning statement, which outlines the brand's target audience, key benefits, and unique selling point. By successfully positioning a brand, a company can gain a competitive advantage, increase brand awareness, and ultimately drive sales.

PPC (Pay-per-click)

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Derived from the payment model in which advertisers pay a fee for each click on their ads.

Programmatic Advertising

A form of online advertising that uses technology to automate the buying and placement of ads. Derived from the process of using technology to automate the buying and placement of ads.

Public Relations (PR)

The practice of managing the reputation of an organisation by building relationships with the media and other stakeholders and communicating the organisation's message to them.

Quality Score

A rating that reflects the relevance and quality of an ad, keywords, and landing pages

Remarketing

A form of online advertising that allows businesses to show targeted ads to users who have previously engaged with their website or products. Derived from the process of showing targeted ads to users who have previously engaged with a website or products.

Retargeting

A form of online advertising that allows businesses to show targeted ads to users who have previously visited their website. Derived from the process of showing targeted ads to users who have previously visited a website.

Return on Ad Spend (ROAS)

The return generated by an ad campaign, divided by the cost of the campaign.

ROI (Return on Investment)

The ratio of money gained or lost on an investment relative to the amount of money invested. Derived from the ratio of money gained or lost on an investment relative to the amount invested.

SEM (Search Engine Marketing)

The practice of using paid advertising on search engines to reach potential customers. Derived from the process of buying paid advertising on search engines to reach customers.

SEO (Search Engine Optimisation)

The practice of increasing the quantity and quality of traffic to a website through organic search engine results. Derived from the process of optimising a website to rank higher in search engine results.

Social media marketing

The process of promoting a product, service, or brand through social media channels. Derived from the process of promoting products, services, or brands through social media channels.

Stakeholders

Any individual or groups that have an interest or concern in something, especially a business. In a business context, stakeholders are the people or groups who are affected by the actions and decisions of a company. They can include shareholders, employees, customers, suppliers, creditors, and the community in which the company operates. Stakeholders can also include government agencies, non-governmental organisations, and other groups that have an interest in the company's performance. The term "stakeholder" is used to refer to a wide range of groups, including investors, customers, employees, suppliers, and the broader community, that are impacted by the actions of a business. Different stakeholders may have different interests, concerns, and priorities, and it's important for companies to consider the needs and expectations of all stakeholders when making decisions. Stakeholders can have a positive or negative impact on a company's performance, and managing relationships with stakeholders is an important part of a business's overall strategy. Companies can manage their stakeholders by including them in decision-making processes, being transparent about their actions, and engaging with them through effective communication channels.

Target Audience

The specific group of people that a brand or product is aimed at and intended to appeal to.

Total Addressable Market (TAM)

The total market demand for a product or service. It is an estimate of the total revenue that a company could generate if it captured 100% of its target market. TAM is typically calculated by multiplying the number of potential customers by the average revenue per customer. It is a measure of the potential size of a market, and it is used to identify the total potential revenue for a product or service. It is used to evaluate the growth potential of a market and to determine the feasibility of a business idea. TAM is also used to establish the size of a market relative to the existing competition and to evaluate the potential value of a market to a company. TAM is an important metric for businesses because it helps them to understand the size of the market they are targeting, and the potential revenue they could generate if they captured the entire market. It is also used to evaluate the potential of new products, services, or markets, and to identify opportunities for growth. TAM can be calculated for a specific geographic region, product segment, or customer group, and is used to prioritise resources and make strategic decisions.

Touchpoints

The various ways customers interact with a brand, such as through social media, customer service, in-store experiences, or advertising. Touchpoints can be physical or digital, and they can occur at any stage of the customer journey, from awareness to loyalty. Examples of touchpoints include visiting a brand's website, interacting with a brand on social media, speaking to a customer service representative, or experiencing a brand's product or service. The goal of touchpoints is to create positive, consistent and memorable experiences for customers, to build brand loyalty, increase customer retention and drive sales.

Unique Selling Point (USP)

The unique benefit or feature of a product or service that sets it apart from its competitors and makes it more attractive to consumers.

User Experience (UX)

The overall experience of a person using a product, service, or website, including the ease of use, accessibility, and overall satisfaction. Derived from the overall experience of a person using a product, service, or website.

User Interface (UI)

The portion of a product, service, or website that a user interacts with directly, including buttons, links, and navigation. Derived from the part of a product, service, or website that a user interacts with directly.

Video marketing

The practice of using video content to promote a product, service, or brand. Derived from the process of using video content to promote products, services, or brands.

Viral marketing

The practice of creating and sharing content that is designed to be shared quickly and widely across social networks. Derived from the process of creating and sharing content that is designed to be shared quickly and widely across social networks.